A few months ago, a skincare retailer invested 300,000 SAR in conventional marketing with limited returns. After shifting just 25% of that spending to influencer marketing specialists in Riyadh, they saw a dramatic growth in revenue.
Helping a food brand, we established a approach where influencers naturally integrated products into their regular routines rather than producing evident sponsorships. This strategy generated response metrics significantly better than standard advertising content.
Powerful techniques included:
- Industry reports with Saudi-specific statistics
- Executive interviews with respected Saudi professionals
- Case studies from regional initiatives
- Online seminars discussing locally-relevant issues
I spend at least 120 minutes each regularly examining our competitors':
- Website architecture and user experience
- Content strategy and content calendar
- Online platforms activity
- Customer reviews and evaluations
- Search approach and rankings
With extensive testing for a apparel company, we identified that messages delivered between evening hours significantly exceeded those sent during typical business hours, generating substantially greater readership.
Recently, a merchant complained that their newsletter campaigns were creating poor results with open rates below 8%. After executing the techniques I'm about to reveal, their visibility increased to 37% and conversion grew by 218%.
Effective approaches:
- Partnering with local digital companies
- Modifying platforms for Saudi digital ecosystem
- Encouraging knowledge transfer to Saudi workforce
- Engaging in Kingdom digital programs
Important elements:
- Engaging faith authorities in transformation development
- Respecting worship moments in execution schedules
- Creating gender-appropriate education initiatives
- Highlighting harmony with Saudi goals
I use a simple spreadsheet to monitor our competitors' rates modifications weekly. This has allowed us to:
- Identify cyclical promotion cycles
- Recognize product bundling approaches
- Understand their cost structure
A skincare retailer transitioned from numerous one-time engagements to sustained partnerships with a smaller number of influencers, generating a 164% improvement in purchases and a significant drop in promotion spending.
I currently utilize several tools that have substantially improved our competitive research:
- SEO tools to monitor rivals' SEO strategies
- Brand monitoring platforms to follow rivals' online presence
- Site monitoring platforms to observe modifications to their digital properties
- Newsletter subscription to receive their campaigns
For a investment customer, we developed a content series about generational wealth that included Islamic financial principles. This material surpassed their previous standard financial advice by 417% in connection.
Begin by identifying ALL your competitors – not just the well-known ones. Throughout our investigation, we found that our largest threat wasn't the established brand we were tracking, but a new business with an novel approach.
Key elements:
- Preserving personal connections for trust-development
- Computerizing backend systems for efficiency
- Building seamless transitions between automated and established touchpoints
- Honoring generational preferences
Essential components included:
- Mother-tongue writers for both tongues
- Cultural adaptation rather than literal conversion
- Harmonious organizational style across dual languages
- Tongue-appropriate search optimization
Last month, a entrepreneur inquired why his content weren't creating any leads. After reviewing his content marketing strategy, I found he was making the same mistakes I see numerous Saudi businesses make.
Effective approaches:
- Consulting regulatory authorities early
- Connecting modernization with national objectives
- Emphasizing information localization
- Building connections with official agencies
When I launched my e-commerce business three years ago, I was certain that our unique products would sell themselves. I ignored competitor analysis as unnecessary – a mistake that almost ruined my entire venture.
Half a year into operations, our conversions were underwhelming. It wasn't until I happened to a thorough study about our industry that I realized how blind I'd been to the competitive landscape around us.
For a store group, we developed a hybrid strategy that combined technological advancement with conventional importance of human connection. This strategy increased client happiness by over one hundred sixty percent while generating process enhancements.
I suggest categorizing competitors as:
- Direct competitors (offering nearly identical offerings)
- Peripheral competitors (with limited resemblance)
- Potential threats (new businesses with disruptive potential)
Recently, I witnessed as three rival companies invested heavily into expanding their operations on a certain social media platform. Their efforts were unsuccessful as the platform turned out to be a mismatch for our industry.